Kyle Rothfus |
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Senior Business Development Strategist and Change Leader
Top-producing executive acknowledged throughout career for innovative efforts in driving large scale cultural change that builds organizational effectiveness and propels revenue growth. Broad ranging experience overseeing the entire business development operations, including strategic marketing, R&D, partnerships, and launching new and profitable business initiatives. Extensive background in executing marketing strategies and tactics in the digital space to drive brand awareness and engagement, cultivate customer loyalty, and contribute to increased revenues.
Natural leader and teacher, with the capacity to train, develop and motivate diverse individuals toward accomplishing common goals. Proven effectiveness to multitask in a globally competitive and fast-paced environment with dedication to superior client service. Passionately skilled in horse training with an emphasis on off-track thoroughbred mares.
Natural leader and teacher, with the capacity to train, develop and motivate diverse individuals toward accomplishing common goals. Proven effectiveness to multitask in a globally competitive and fast-paced environment with dedication to superior client service. Passionately skilled in horse training with an emphasis on off-track thoroughbred mares.
My approach to sales focuses on cultivating relationships more than simply overcoming objections to convince someone they need what I have to offer. For that reason, I refer to myself as a relationship marketer. By speaking to both the heart and mind of my customers, I am able to use my fluent verbal skills to paint detailed and vivid "word pictures" that help close more sales.
I am a true hunter who likes cold calls because they present a challenge. Every cold call provides an opportunity to win friends and influence people. I set high sales goals for myself and others, and I consistently deliver results by developing and following a plan to reach those goals. I know I can be successful on your team because I am a proven self-starter and successful entrepreneur.
In my spare time, I train horses and teach horse-training clinics. Those interactions provide me with so many soft skills that benefit my professional career. With a horse, if you only focus on trying to fix what is broken, you will make the problem worse, but if you reward the “try” and reflect on the successes (no matter the size) you will continually improve, grow, connect and gain confidence. I strongly believe that cycle of positive reinforcement is universal, and I am excited by the opportunity to join a team that feels empowered to contribute, grow and have fun.
I am a true hunter who likes cold calls because they present a challenge. Every cold call provides an opportunity to win friends and influence people. I set high sales goals for myself and others, and I consistently deliver results by developing and following a plan to reach those goals. I know I can be successful on your team because I am a proven self-starter and successful entrepreneur.
In my spare time, I train horses and teach horse-training clinics. Those interactions provide me with so many soft skills that benefit my professional career. With a horse, if you only focus on trying to fix what is broken, you will make the problem worse, but if you reward the “try” and reflect on the successes (no matter the size) you will continually improve, grow, connect and gain confidence. I strongly believe that cycle of positive reinforcement is universal, and I am excited by the opportunity to join a team that feels empowered to contribute, grow and have fun.
AREAS OF KEY EMPHASIS
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Strategic Marketing
New Business Development Account Management B2B Sales |
Negotiation & Closing
Revenue & Profit Growth Customer Acquisition Market Research/Analysis |
Industry Partnerships
Conflict Resolution Team Leadership/Supervision Exceeding Revenue Goals |
SIGNATURE ACHIEVEMENTS
- Generated $20M annual profits from strategic partnership in new business sector
- Identified $2.7M in cost avoidance through vendor analysis and shifting allotted allocations
- Developed $2.5M annual private-public partnership as a consultant, account manager, and project manager
- Consistently improved online community engagement by more than 500% each week
- Boosted revenue by more than 300% in under two years with zero-spend marketing
- Significantly reduced operating expenses by $700K through creation of a private-public partnership
PROFESSIONAL EXPERIENCE
Root Inc, Sylvania, OH (2018 – 2019)
Director of Business Development
Partnered and collaborated with internal Sales and Consultant colleagues to identify opportunities, including proposal writing, positioning solutions, and closing sales. Positioned Root’s capabilities to C-Suite and talent buyers within the Fortune 500.
Nexsys Technologies – Quicken Loans Family of Companies, Detroit, MI (2015 – 2018)
Director of Sales Strategy
Led business development and sales efforts by effectively partnering with senior leadership and technology teams to implement business strategies and processes to continuously expand the company's revenue, efficiency, and customer satisfaction.
Title Source –Quicken Loans Family of Companies, Detroit, MI (2013 – 2015)
Continuous Improvement Analyst
Supported growth and identified improvement targets of the company by utilizing advanced process improvement techniques and communication skills to drive continuous improvement, collaboration, and company values.
Kaleidico Digital Marketing, Flat Rock, MI (2012 - 2013)
Director of Business Development (Contract)
Generated new business through effective marketing and prospecting techniques. Conducted research and market analysis to identify and pursue possible new partnerships in existing and emerging market sectors.
Get Pet LLC, Chicago, IL (2009 - 2013)
Owner/Founder
Founded dog walking and training company, growing the business to support five full-time employees with zero-spend marketing strategies. Directly responsible for business development, staff management, accounting, client services, HR, communication, and sales.
Efactor.com, CheekyChicago.com, TheRubHub.com, Paradise 4 Paws, Chicago, IL (2007 - 2010)
Independent Business Development Consultant
Guided small businesses and startups through the new media landscape and relationship marketing practices.
Transwestern Commercial Services – Chicago, IL (2005 – 2007)
Assistant Facility Manager
Supported the operation of a 4-building, 700,000+ sq ft commercial campus for the William Wrigley Jr. Company. Contributed in budget development, relocation planning, space planning, and working with the architects and contractors as project manager.
Director of Business Development
Partnered and collaborated with internal Sales and Consultant colleagues to identify opportunities, including proposal writing, positioning solutions, and closing sales. Positioned Root’s capabilities to C-Suite and talent buyers within the Fortune 500.
- Demonstrated expertise to identify, reframe, and expand client problems relevant to Root's Change Process, manager development, and recognition.
- Identified and integrated other Root experts to shape broader solutions to exceed client expectations.
- Supported and delivered workshops using Root's established POV and offerings. Facilitated working sessions, forums, and discussion groups.
- Contributed to the ongoing refinement of Root's strategy and offerings.
- Attended industry networking events to prospect and gain expertise.
Nexsys Technologies – Quicken Loans Family of Companies, Detroit, MI (2015 – 2018)
Director of Sales Strategy
Led business development and sales efforts by effectively partnering with senior leadership and technology teams to implement business strategies and processes to continuously expand the company's revenue, efficiency, and customer satisfaction.
- Impacted company growth through greater than $20M annual revenue.
- Drove, aligned, and managed execution of new opportunities and accounts through evaluating business and marketing initiatives and working collaboratively with company leaders of the Quicken Loans family.
- Acted as spokesperson at select industry events, conferences, and panels to procure essential business relationships.
- Increased transaction volume by more than 40% in the first month of managing a key lender account.
- Collaborated with the technology teams regarding product enhancements.
- Developed pricing and market position strategies and drove launch initiatives for new products and clients.
Title Source –Quicken Loans Family of Companies, Detroit, MI (2013 – 2015)
Continuous Improvement Analyst
Supported growth and identified improvement targets of the company by utilizing advanced process improvement techniques and communication skills to drive continuous improvement, collaboration, and company values.
- Provided training/coaching in measures, standard work, coaching, and continuous improvement principles.
- Gathered and compiled input from team members across the organization including executive leadership.
- Implemented new technology interface to improve mortgage purchase transaction efficiency and accuracy by 33%.
- Collaborated with data science team to develop automated tax certificate process reducing production time by 75%.
Kaleidico Digital Marketing, Flat Rock, MI (2012 - 2013)
Director of Business Development (Contract)
Generated new business through effective marketing and prospecting techniques. Conducted research and market analysis to identify and pursue possible new partnerships in existing and emerging market sectors.
- Cultivated client/partner relationships with top companies to identify mutual opportunities and threats.
- Formulated social and digital marketing plans for clients in diverse industries, markedly improving community engagement with multiple increases of greater than 500% in consecutive weeks.
Get Pet LLC, Chicago, IL (2009 - 2013)
Owner/Founder
Founded dog walking and training company, growing the business to support five full-time employees with zero-spend marketing strategies. Directly responsible for business development, staff management, accounting, client services, HR, communication, and sales.
- Planned and promoted events to increase brand awareness, focusing on customer benefits.
- Established and maintained strategic partnerships with established businesses to penetrate new markets.
- Directed and supervised employees on daily activities, efficiency, time management and performance.
- Developed and maintained customer relationships to promote customer loyalty and referral business.
- Negotiated sale of the business for five times EBITDA.
Efactor.com, CheekyChicago.com, TheRubHub.com, Paradise 4 Paws, Chicago, IL (2007 - 2010)
Independent Business Development Consultant
Guided small businesses and startups through the new media landscape and relationship marketing practices.
- Provided market analysis to identify unique value propositions, customer segments, and viable revenue streams.
- Contributed in increasing engagement by providing direction to improve the website layout and brand identity.
- Developed relationships with business owners, participated in sales meetings and sales training, identified potential new business leads, and provided cost analysis/proposals for business owners.
Transwestern Commercial Services – Chicago, IL (2005 – 2007)
Assistant Facility Manager
Supported the operation of a 4-building, 700,000+ sq ft commercial campus for the William Wrigley Jr. Company. Contributed in budget development, relocation planning, space planning, and working with the architects and contractors as project manager.
- Managed projects for the Wrigley Company including a shared services plan for $2M in annual cost avoidance and a partnership with the Chicago Transit Authority resulting in annual savings of $700K.
- Researched alternatives and solutions for future facility development and prepared recommendations for best business practices.
- Supervised 30+ member support staff and coordinated tenant and staff training programs.
EDUCATION
- Columbia College Chicago – Public Relations – 2005-2006 (GPA 4.0)
- College of William and Mary - Philosophy - 1997-1998
COMMUNITY INVOLVEMENT
- Toledo Area Humane Society (2016 – Present)
- Community Garden – The University Church of Toledo (2014 – 2016)
- New Vocations Racehorse Adoption Program (2014 – 2017)
- P.O.E.T. Animal Rescue (2014 – Present)
- Facing Forward (formerly Interfaith Council for the Homeless) (2006 – 2009)
